Top 5 Theme Parks Apps Performance in Mexico Q1 2022

In the first quarter of 2022, the top theme park apps in Mexico showcased varied performance across key metrics such as downloads, revenue, and active users. Here, we delve into the details for Six Flags, Disneyland®, My Disney Experience, Universal Studios Hollywood™, and Universal Orlando Resort.

Six Flags saw a gradual decline in weekly downloads from 10K in late December to around 3.3K in the last week of January. However, downloads rebounded, peaking at over 5.1K in mid-March. Active users showed a similar trend, starting at 40.3K in late December and fluctuating around 28K to 30K throughout the quarter, ending at 29.1K in the final week of March.

Disneyland® experienced consistent weekly downloads, ranging from about 1.9K to 2.6K, with a slight dip in late February. Weekly revenue peaked at $944 in early February but saw a gradual decline, ending the quarter at $212. Active users remained relatively stable, fluctuating between 5.2K and 6.8K throughout the quarter.

My Disney Experience had steady weekly downloads around 1.5K, with a slight increase towards the end of the quarter. Revenue peaked at $4.3K in late December but saw a dip, maintaining an average of $1.5K to $3.3K throughout the quarter. Active users remained stable, with minor fluctuations between 1.5K and 2K.

Universal Studios Hollywood™ showed a slight increase in weekly downloads, starting at 1.5K in late December and peaking at 1.1K in mid-March. Active users followed a similar trend, starting at 3K and peaking at 2.7K in the third week of March.

Universal Orlando Resort maintained consistent weekly downloads, ranging from 500 to 900 throughout the quarter. Active users remained stable, fluctuating between 1.5K and 2K.

These insights are derived from Sensor Tower, and more detailed analytics can be found on their platform.